Logo, App Icon and Booklet | EDEKA Juniorengruppe e. V.

EDEKA next represents a forward-looking learning platform designed for all employees in the EDEKA network. Dieses im Jahr 2023 eingeführte System bietet nicht nur einen umfassenden Zugang zu einer Vielzahl von Lernanwendungen, sondern dient auch als zentrale Datenbank für das gesamte Wissensspektrum, das innerhalb des EDEKA-Netzwerks angesammelt wurde. We at Weder & Noch, were commissioned by the EDEKA Juniorengruppe to design a concise logo that also integrates the well-known EDEKA logo – specifically the characteristic Block-E and the catchy EDEKA lettering. It was important for us to develop a word-image symbol that creates a clear link between the EDEKA brand and the platform’s innovative learning concept. In further collaboration with the client, we also designed an introductory booklet. This serves as a step-by-step guide and explains concisely how to use the platform. Finally, the new logo, together with the informative booklet, forms a harmonious overall package that is perfectly integrated into the general EDEKA look and feel.