Strategy

Rethinking Strategies in a Brave New World

Old brand magic is as lost as the long-standing loyalty and devotion of customers. The megatrend of digitalization, along with media transformation, has turned existing marketing mechanics upside down.

Now, more than ever, brands must ask themselves, “What role do we play in this interconnected economy and society?” Meaningfulness and resonance are becoming the new currency of brands. Strategies tailored to these disruptive developments offer desired security.

At Weder & Noch, we support businesses in the age of change by ensuring agility and capability. Together, we’ll develop strategies that work both holistically and sustainably for today and tomorrow.

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Our Strategy Expertise

Identity & Positioning

Using our expertise and a touch of brand magic, we create a customized corporate identity. Our aim? A monopoly in the consumer’s psyche, a unique identity that sets you apart, and a Love-Brand that endures.

Brand Strategy

In a world that’s volatile and ever more complex, we put human needs first. We discover your unique purpose and make your brand a value creator and meaning giver.

Analysis & Targeting

Traditional demographic attributes are increasingly unreliable. We dig deep, employing multifaceted tools and models to analyze and define strategies for your brand, competition, market, and audience.

Consulting

Honest advice, even when it’s tough to hear. We strive for the best, no flash-in-the-pan solutions. Whether in proven workshops or brand protection, we’re with you every step of the way.

Business Strategies

Prepare today for tomorrow’s competitive markets with agility, purpose, and enabling. We help illuminate the path with facts, not fiction, backed by measurable KPIs.

Marketing Strategy

Stand out with a marketing strategy that individualizes, personalizes, and profiles your brand. We develop and implement across all brand-customer Trustpoints.

Internal Branding

People are emotional beings. We understand the critical role of employees in the entire Customer Journey, as they are the ambassadors of the brand.

Innovation Strategies

A growing number of competitors and ever-rising customer expectations call for innovation. We continuously analyze market trends to ensure your product and brand are future-proof.

Distribution and Pricing Strategies

Ready to launch but lacking the right pricing or distribution strategy? In today’s world, solid Omni-Channel management and right pricing are more crucial than ever.

Why Change at All?

Today, business successes are only 30% rationally based; 70% comes from emotional components. Nearly half of consumers don’t believe brand claims anymore. Studies show: the more money spent on advertising, the less satisfied the population. In other words, customers are more dissatisfied than ever, and traditional approaches aren’t promising.

Strong brands allow identification through emotional experiences, reflecting the entire Customer Journey. We place consumers and their real, individual needs at the heart of all activities, developing truly effective strategies that resonate and make an impact.

It’s a brave new world out there. Let’s navigate it together.

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    References

    Who are we?

    Welcome to Weder & Noch, the communication powerhouse headquartered in Munich, Hamburg, and Burghausen. Sure, we tick every box of a typical communication agency cliché, but don’t let the stylish facade and slick presentation mislead you. Underneath it all, we’re a team of brains and brawn, ready to roll! Strategists, creators, analysts, advisers, designers, wordsmiths, code wizards, online marketers, social media trailblazers, and editors extraordinaire. Full service, full throttle – all under one rockin’ roof.

    We analyze, plan, brainstorm, create, and assess. We’re here to amp up your communication, making sure your message rocks the crowd. We might not always tell you what you want to hear – but hey, that’s not what agencies are for. We’re here to back you up, give it our all, and smash those goals. Happy customers? That’s our anthem. Satisfied clients are the groove that keeps us moving.

    Since 2013, we’ve been nailing it, from indie projects to the main stage. Our clients span the spectrum from garage bands (start-ups) to headline acts (major corporations), and we’ve always found the right riff, regardless of the budget. Our portfolio is as diverse as a music festival line-up, and that’s the way we like it.

    With over 20 creative minds and more than a decade of experience, we can’t wait to welcome you into the Weder & Noch ensemble. Let’s make some noise!